| This article does not intend to diminish any current rating organizations; many are well-meaning and try to give real, valid, and serious feedback about businesses and organizations. Trust is hard to build up; however, some rating organizations are created or co-opted by a business for the sole purpose of giving the business awards or cover for some adverse practices. The Better Business Bureau (BBB) is an excellent example of an organization that people trust. The BBB would likely transition to a CRA Organization that coordinates many Sectors. |  |
  | Anecdotal Anecdotal can be just fine; however, it is limited to the customer’s experience and the honesty of those collecting the data. The Rating System will use essential customer feedback; however, will go more in-depth. |
| Confirmation Complications Few agencies put procedures in place to only get real feedback versus competitor’s lies or cherry-picked information. However, most do not. The Rating System will be well funded to have a quality system to capture real details. |  |
 | Many people have heard about a TV report showing one restaurant with issues and someone’s complaint about that issue. True or not, this often does not give a complete picture of the business. There has never been a restaurant without an insect or rodent at one time or another. The big issue is how many, where and for how long. TV reporters often give a snapshot that can often be misleading by not putting everything into perspective with long term real evidence and comparisons. |
| Companies will frequently advertise that they have high standards in one area to improve their brand, thus sales. This can give a very incomplete picture of the company. The Rating System looks at the company overall and across more extended time frames. |  Signs many businesses post regarding winning awards seldom cite the source where the customers can confirm the claim in a substantial way. |
