How well do these rating really tell a consumer about the business they are considering visiting?  While it would be difficult for a lousy company to win this award, there are real issues here.  
The competition for these awards shows that businesses will compete for reputation. 

 

How does someone win?  First, businesses have considerable campaigns for people to vote for them.  There is Facebook with links, email, ads, posters and other innovative methods to try to get the votes.  Does the business with the best campaign wins or the one with the most satisfied customers?

When someone votes, how in-depth are they researching?  Mostly skin deep.  How well do they know worker safety, HR issues, environmental protection, food safety, levels of insurance, levels of ethics, and a whole host of other concerns.  These items are currently very hard to determine, not just with the company you know, but also their competition.  Many will claim that much of this is not their business, that they just want the product or service.  However, if people knew that employees worked in a dangerous environment, animals were routinely harmed, the disabled were not even given a chance, unnecessary polluting was not corrected or a host of other ills unseen by the consumer, many would choose another business that had better records on these issues.  
The structure of the system currently is that information is highly valuable to consumers however seldom collected and analyzed properly. My rating system creates valuable knowledge that is easily disseminated widely.  With mandated signs and cell phone apps all business could scrutinize every decision; currently the knowledge that would affect their overall rating is hidden.  Every business will be in competition for the best rating on all the sectors of the business and will soon realize that there would have to discount their prices to compensate for lower ratings.
 


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    Bill Haley

      Bill Haley started Haley2024 in the spring of 2013 in an effort to his part in restoring freedom to America.

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